Back to issue
Share on :
Viewed 26 times
02 April 2024

THE EMPIRE OF PROFILES ILLUSTRATED BY LIFE2VEC: DIGITAL SERVICES AND MAJOR LANGUAGE MODELS

You fill out profiles on various sites and platforms. You're familiar with theprofilers in detective series, so adept at drawing up a portrait of a serial criminal to predict where he'll be found. But today, "profile" can be used to describe the way in which new information and communication technologies condition the management of populations, the governance of individuals, and the types of sociality we experience. In this case, these technologies are the collection and algorithmic processing of massive data. Active when you're on the Internet, on your cell phone, paying by credit card or driving around in GPS-equipped vehicles, they exploit and combine all the digital traces you leave behind.


"Big data" refers to the sheer volume and variety of new data. Unlike traditional statistics (biometrics, census data, etc.), which can be processed by ordinary tools (linear regressions, etc.) and retrieved by manual inspection, Big Data can be organized along a wide range of dimensions. - which can be processed by ordinary tools (linear regressions etc.) and retrieved by manual inspection or questionnaire. In particular, Google analytics and the data brokers who scrutinize every movement on...
This article is reserved for subscribers to the magazine.

Author

Philippe Huneman

Articles in this issue